Privacy Policy

Last updated: 14 October 2025

PureSmile™ (“we”, “us”, or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the data you provide when you visit www.puresmilebrush.com (the “Site”) or make a purchase with us.

Please read this Policy carefully before using our Site or services.

1. Information We Collect

We may collect the following types of personal information when you interact with our Site:

Name, email address, phone number, and contact details;

Shipping and billing address;

Order details and payment information (processed securely by trusted third-party providers such as Shopify Payments, PayPal, or Stripe);

Technical data, including your IP address, browser type, and site usage behaviour.

We do not store or have access to your full credit or debit card information.

2. How We Use Your Information

We use your personal data to:

Process, fulfil, and deliver your orders;

Provide customer support and respond to enquiries;

Communicate updates regarding your purchases;

Send promotional offers and updates (only if you have opted in);

Comply with legal, tax, and fraud-prevention obligations.

3. Sharing Your Information

We may share limited information with trusted service providers who assist in operating our business, such as:

Shopify, our e-commerce platform provider;

Shipping and logistics partners, who deliver your orders;

Payment processors, who securely handle your transactions.

We do not sell, trade, or rent your personal information to third parties.

4. Cookies

Our Site uses cookies and similar tracking technologies to enhance your experience, analyse traffic, and personalise content.
You can manage or disable cookies through your browser settings at any time.

5. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law.

6. Security

We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or disclosure.

7. Your Rights (UK & EU Residents)

If you are located in the United Kingdom or the European Union, you have the right to:

Access the personal information we hold about you;

Request correction or deletion of your data;

Withdraw consent to marketing communications;

Request data portability, where applicable.

To exercise these rights, please contact us at info@puresmilebrush.com.

8. Updates to This Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page, with the date of the latest revision clearly indicated above.

9. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:
📧 info@puresmilebrush.com